The Importance of a Portfolio in a Creative Industry

By Jenna Laband

What is a Creative Portfolio?

A typical portfolio is described as a compilation of material that exemplifies your skills and experiences as a professional. In a creative industry, this is often a slightly different and more visual representation of your talent for employers to visualise what you do and your unique art style!

Why are Portfolios Useful?

Portfolios have been known to be employers’ favourite parts of looking at applications—this is the best way for them to get to know you beyond a written CV before they invite you to an interview. Additionally, a portfolio provides them with additional content material to review and discuss during the interview.

How can I make my portfolio?

It’s common to have a digital portfolio to showcase your work. You can use a range of free and paid resources online to create these, which allow you to have your website act as your portfolio. Something as simple as creating an Instagram account dedicated to your craft can work wonders in advertising your skills and building a network of followers, clients, and existing industry support. These are ideal to then link in any applications for professional work or experience, even if not required by the employer, as this can allow them to familiarise themselves with your work and understand you as an artist.

Portfolio Top Tips

The key to writing portfolios? It’s all about passion! Showcase your love for what you do. The aspects you love are likely to be your strengths, and your passion and ability in these will shine through in how you curate your portfolio and how you reflect and discuss it in an interview. Make sure you’re selective in the order of your pieces, showcasing your best works/achievements. A variation of skill within your field can help demonstrate your flexibility and expertise to employers.