The Value of Networking as a Creative
By Jenna Laband
Since starting my journey in photography, the most valuable phrase I think I’ve heard is “if you don’t ask, you don’t get” and I think this is something that applies to all creatives. There is no linear way to define success in the creative industry, each with our own goals and niches, but one thing we all have in common is our need for a well-developed support and client network, something we have to build from the ground up ourselves.
Building a network for yourself can be daunting to start but is a complete necessity to unlock potential in the creative industry. It all starts with building a portfolio (for more advice on this check the next article along!) and establishing your first business account on social media (I’d personally recommend Instagram alongside a business email). This allows you to build a feed that not only demonstrates your skill but also your personality as an artist through stories etc. From a networking perspective, this also allows you to find and engage with other creatives that inspire your work—over time you will build relationships with these people and learn their tips and tricks!
SIDE NOTE: A portfolio is a compilation of academic and professional materials that exemplifies your beliefs, skills, qualifications, education, training, and experiences.
You can also use your social media to start developing a network of clients! As a photographer, I knew I needed experience, so I decided to contact local music venues and performers to ask if I could come along to their events in exchange for me taking photos—and when I tell you it works a charm! Through doing this, you place yourself in such an amazing position, you gain experience in your field, meet other incredible professionals, develop your network and expertise, as well as create relationships with potential returning clients as you expand your creative journey and business. Each creative is different and therefore the routes for each are certainly not identical, however, the networking approach is certainly a must!
It is a common misconception amongst young creatives that there are not as many opportunities for us to demonstrate our ability and skill. There most definitely are, however, we often have to make these opportunities for ourselves as “if you don’t ask then you don’t get”. This can be nerve-wracking at first but is a confidence booster, which is essential when stepping into the world of work—regardless of career intentions.
